Probably among civilized people have no person who would not hear, or did not know about the production of this famous German company. You've seen well-known athletes, TV stars, musicians dressed in the brand. Could see banners and advertisements at the world championships in various kinds of sport. Unconditionally is the world's number one brand. But not everyone knows that the company has experienced for its existence, as well as dynamic, successful ups and downs are very serious. The history of the company dates back to 1920. Adolf Dassler together with his father, who was a shoemaker decided to open a family business. Father in his workshop sewed slippers and orthopedic footwear for disabled, which had a large number after the First World War. Since then quality material was hard to find, the family used a deactivated military uniform. And the soles were old tires. Soon an older brother Rudolph joined them. They founded the "Shoe factories Dassler brothers". More after some time the brothers connected to his business friend’s smith’s brothers Tselyan. They forged the first football spikes. And come on sale soccer shoes. This will be for those years the main product of the company.
In 1927, Dassler rented in an old factory building, and increased their staff to 25 people. Hard work, the brothers reach the 100 pairs of shoes in one day. And a year later they are able to express themselves. The first appearance in public. At the Summer Olympics in Amsterdam, some athletes perform in their shoes. With the 30's crisis hits Germany, but not Dassler’s company. Brothers successfully promote their product. And the next Olympic Games stand very important for them. German athlete Arthur Yonath became the third in the 100 meters run. It becomes an idea for an advertising campaign based on cooperation with the athletes. Once again, the Olympic Games. In Berlin. 1936 and American runner Jesse Owens in the shoes "Dassler" won four gold medals and set five world records. Sales skyrocketed, exceeding 400,000 German marks. Brothers opened its first branch in the city of Herzogenaurach and reach the level of 1000 pairs of shoes per day.
Since the beginning of the Second World War called brothers in Nazi troops. But a year later Adolf brought back home. There he established the supply of footwear for the Nazi army. After the war, the city of Herzogenaurach got into a zone of occupation by Allied troops. And the elder brother Rudolf was captured. After returning from captivity Rudolph brothers try again raise the company on its feet, but she was in a state of clinical death. Again, we have to settle for the remains of decommissioned military equipment. And only 47 workers are paid in the form of bread, firewood, flour and sugar. 1948 was a turning point. As a result of a quarrel between Adolf and Rudolf the company falls apart. The brothers go to different factories and arrange it will no use the family symbols. Adolf called his firm «Addas» that the future is transformed into «Adidas», and Rudolf in «Ruda» which eventually transformed into «Puma». Today, as well as unknown causes quarrels. Rumor has it that Rudolf did not forgive Adolf that he had not tried to rescue him from captivity, using his connections with the American officers.
Over 2 years Adolf tries to expand his company. Releases first boots with replaceable studs and accessories for games in bad weather. At a party, he met with the owner of a textile factory Willie Zeltenrayh. And orders his 1000 tracksuits with three stripes along the sleeves. Then the company begins to pursue success. At the Olympics in 1952 Emil Zatopek wins in adidas shoes for three weeks gold medals. In 1954 Germany national football team wins the World Cup. In 1956, the company signed a contract with the International Olympic Committee on advertising in the upcoming Olympic Games. And after a few months of production for the first time beyond the borders of his native Germany. In France. 1960 at the Olympic Games more than half of the athletes perform in Adidas. It begins production of soccer balls.
In 1972, Adidas has a global giant in the field of sports equipment. It becomes the title sponsor of the Olympic Games. It appears a new logo - the famous shamrock. Adidas Telstar ball is the official ball of the World Cup in Germany.
In 1978, the head of Adolf Dassler had a stroke and died. The top of the company took his wife. Again, a crisis, a change of leadership, the company moves on to his son Horst Dasler. He is trying to introduce new reforms, but Horst died in 1989, and things are his sister, but he realized that not cope sold 80% of its shares to businessman Bernard Tali, who at the time was the owner of a French football club, "Marseille". As a consultant he hired 2 people Peter Moore and Rob Straser that and come up with the direction of "Perfomance". Despite the company's problems and a loss of $ 100 million into the company to attract investors, managers, and famous designers are lured from such firms as "Nike" and "Reebok". Production goes beyond Germany to Indonesia and China. Save on cheap labor again brings companies within competitive.
Since 1996, Adidas is actively developing in all directions. Managers of the company are closely watching the new sports and street subcultures. Thereby gaining sympathy rappers, break dancers, and athletes of extreme sports.
In 2001, the company's CEO Herbert Hainer becomes who runs the company until today.
Today Adidas 8 companies in Germany and more than 25 subsidiaries around the world. Sales volume for the year is about 10 billion euros. Adidas has a three popular destination. Adidas Performance - sporty modern direction focused on modern technologies and innovations that make it easier to exercise. Adidas Originals - street direction to take in all the most fashionable and stylish trends that exist. Adidas Style - collects the fruits of cooperation with well-known designers and is developing new trend products.
MeetGray - simple good gray. To you we say NO politics , violence , drugs and pornography. Every day when we choose what news to add to our resource, we think about whether it would be interesting for you. We want you while visiting our resource to get into another world - a world of fair headers and truthful interesting information. Our idea is to give the opportunity to escape from the world of the well-funded PR and false advertising headlines carrying the idea to sell you a " Viagra " , enlarge breasts or lengthen the penis.
We do not support the hype that spoils attitude, of a resource , and makes a fascinating journey into the world of new, entertaining and interesting, in the process of closing obtrusive pop-ups and getting no interesting information.
If you think that without your information, articles, video, or review our resource will be a little bit empty, or just you have any comments that you would like to share with us,